A realistic image of a woman standing at a fork in the road, viewed from behind, considering two different paths. One road is worn and uneven with a warning sign, while the other is smoother and signposted “THE CONNECT WAY.” Above her, a blue speech bubble reads “Direct vs Broker” in Open Sans, with curved blue Connect Mortgages brand accents across a bright sky and green countryside.

Direct vs Broker: Your Mortgage Journey.  Are You Taking the Scenic Route or the Fast Lane? Buying a home is one of the most important financial decisions you will make. Like any journey, it works best when the route is clear, the destination is defined, and potential risks are flagged early. When arranging a mortgage, you usually face two options. You can apply directly with a lender, or you can work with a mortgage broker who searches the wider market and guides you along the way.

At Connect Mortgages, we believe the mortgage process should feel structured and transparent, not confusing or uncertain. Below, we explain what it means to go direct, how using a broker can change the experience, and why choosing Connect Mortgages could help you reach your destination with fewer delays.

Direct vs Broker

Direct vs Broker: The Long Road of Going Direct

Picture setting off on a road trip with a single paper map picked up at a service station. The routes are limited, updates are missing, and there is no guarantee it covers every destination. That is often how going direct to a lender feels.

When you apply directly with a bank or building society, you only see that lender’s mortgage products. Their internal criteria determine whether you qualify, regardless of your wider circumstances. This is not about willingness. It reflects their risk appetite and the limited range of products they offer.

Common challenges of going direct include:

  • Time is lost as applications can involve long forms, repeated document requests, and follow-up calls
  • Energy is drained if the criteria change, and you need to start again elsewhere
  • Options are restricted because one lender provides one viewpoint

For borrowers with self-employed income, commission-based pay, previous credit issues, or non-standard properties, this route can quickly feel like a dead end. Even straightforward applications can stall if lending rules shift partway through the process.

Direct vs Broker: The Mortgage Motorway

Now imagine a motorway with multiple routes, live traffic updates, and clear signposts. Using a mortgage broker gives you access to more roads and better direction.

A broker searches the wider mortgage market, including high street banks and specialist lenders.  We understand lender criteria, strengths, and limitations. This allows us to position your application with lenders that match your circumstances before submission.

This is why the broker route often feels like the fast lane:

  • Fewer dead ends by matching your case to suitable lenders from the start
  • Less repetition with one set of documents used across multiple lenders
  • Wider choice across residential mortgages, specialist lending, and commercial options

Brokers also speak directly with lenders. This helps explain complex income, gifted deposits, or previous credit issues before they cause delays. Some mortgage products are only available through broker networks, so you may have access to options not offered directly to the public.

You can explore how this works in practice through our Residential Mortgages and Bridging Loans services.

The Connect Advantage: A Route Built Around You

Connect Mortgages is more than a mortgage broker. We are part of a long-established mortgage network with over 25 years of experience supporting borrowers across the UK.

Our approach is built on:

  • Market knowledge across mainstream and specialist lenders
  • Access to specialist solutions, including complex income and buy-to-let cases
  • A personal process that starts with understanding your goals, not pushing products

We support you from your initial enquiry through to completion. This includes liaising with lenders, working alongside solicitors, tracking valuations, and keeping your application moving.

If you want independent guidance, you can also Find Mortgage Advisers through Connect Experts. Connect Experts is a trading division of Connect IFA Ltd and helps borrowers access local, qualified advisers.

Saving Fuel: Time, Energy, and Peace of Mind

Time matters when buying a home. Using a broker reduces time wasted comparing products or chasing lenders. It also provides reassurance that your application is presented clearly and to the right lender.

Think of your broker as a co-driver who knows the road ahead. They know when to change direction, where delays might appear, and how to keep momentum. That support can make a real difference when balancing work, family, and the pressures of moving home.

Final Destination: A Mortgage That Fits

A mortgage is more than a loan. It is the bridge to your future home. Going direct can feel uncertain, while working with a broker provides clarity, broader access, and a smoother process.

Connect Mortgages is part of the Connect Group. Connect for Intermediaries and Connect Experts are trading divisions of Connect IFA Ltd. Mortgage professionals can Join Our Mortgage Network through Connect for Intermediaries.

Find Mortgage Advisers

Thank you for reading our “UK Buy-to-Let Mortgages | Market Remains Strong in 2025” publication. Stay “Connect“-ed for more updates soon!

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Liz Syms is the CEO and Founder of Connect Mortgages and Connect for Intermediaries, a leading firm specialising in property investment finance. With more than 25 years of experience in the mortgage and financial services industry, Liz has helped thousands of clients secure both residential homes and investment properties.

Renowned for her expertise and commitment to excellence, Liz is passionate about delivering tailored, high-quality advice on mortgages and protection. Her leadership has positioned her as a trusted figure in the sector, and under her guidance, Connect Mortgages has expanded to a national team of over 300 advisers.

Driven by a vision to make Connect Mortgages one of the UK’s most successful mortgage networks, Liz continues to champion professional standards and client-focused solutions across the industry.

About the Author

Liz Syms is the CEO and Founder of Connect Mortgages, a specialist in finance for property investment. With over 25 years of experience in mortgages and financial services, Liz has helped countless people get their dream homes and investment properties. She is passionate about giving her clients the best advice possible when it comes to financial decisions relating to mortgages and protection and is dedicated to providing the highest quality of service. With her wealth of knowledge in the industry, Liz is a respected leader in mortgages and financial services and has grown her team to over 300 advisers nationally. She strives to make Connect Mortgages one of the most successful companies in its field.

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